crediverso · 2021 – 2022
I led onboarding design for Crediverso, a bilingual iOS banking app built around family.
- Netflix sub−$12.01
- Macy's−$32.99
- Amazon−$18.07
- ACH payment+$1,200.07
- Single-user clarity on the home screen
- Family feature visible in all UI previews
- Easy to implement page-specific features
- Accounts is all-inclusive
- Family accounts visible on the same page as primary
- Lots of info on the home page
- Lacks a dedicated Move Money page
- 25% of menu nav irrelevant for single-user
- Primary accounts compete for clarity
- Higher screen density
- Move Money becomes its own action surface
- Family page → primary onboarding for new household members
- Develops an intuitive UI muscle other partner products inherit
- Buries the family thesis behind a tab
- Requires careful UI lift to avoid feeling cluttered
40 → 25 %primary-flow bounce, before and after the onboarding shipped
Crediverso
Someone in your family brought you in
The launch screen has the two buttons every bank has, then a third: I was invited by family.
Your cousin needs $200
Two navs: the family behind a tab, seven taps to send it, or on the home screen, five. Both SWOTs came out even. Family was the point of the app, so we shipped the second.
Maria reads in Spanish
Maria invited you in. Spanish runs about 25 to 30% longer than English, so every screen was laid out for her string first.
November 2022
V1 went out with every flow in English and Spanish.
under the hood
- roleFigma · Jira · Slack
UX design lead, three-person design team, February 2021 to November 2022; onboarding and credit card flows.
- researchZoom
Interviews, analytics, social listening, teardowns, three avatars, 50+ usability participants. 41M Americans are Spanish-dominant.
- family cardsFigma
The household as a product object: a card each, funds moving between them.
- shippediOS
The app's channel grew from 700 to 2,100 followers before launch, on A/B-tested messaging; the Figma primitives carried over to the next partner product.